In 2025, attention is the new currency. Thai businesses that once relied on flyers and Facebook boosts are now getting millions of views—and real customers—using a powerful combo: TikTok + Influencers. If you’ve been wondering how small cafes and new brands suddenly become the talk of the town, this blog reveals the blueprint.
Key Statistics:
Influencer marketing in Thailand is experiencing exponential growth. The influencer population is projected to reach 3 million by 2025, up from 2 million in 2024 . This surge reflects the increasing reliance on influencers to connect with target audiences authentically.
Market Insights:
To effectively leverage TikTok and influencer marketing, Thai businesses should consider the following steps:
Establish what you aim to achieve with the campaign, such as increasing brand awareness, driving website traffic, or boosting sales.
Select influencers whose content aligns with your brand values and who have an engaged follower base that matches your target demographic.
Collaborate with influencers to create authentic and engaging content that resonates with their audience while showcasing your brand.
Explore TikTok's advertising options, such as Branded Hashtag Challenges and In-Feed Ads, to amplify your campaign's reach.
Use analytics tools to track engagement metrics, audience growth, and conversion rates to assess the campaign's effectiveness and inform future strategies.
Lay's Thailand: Enhancing User Engagement
Lay's Thailand implemented a TikTok campaign to stay ahead in the snack industry by improving user engagement. The campaign leveraged TikTok's interactive features to connect with a younger audience, resulting in increased brand visibility and consumer interaction .
McDonald's Thailand: Boosting Sales with Spark Ads
McDonald's Thailand utilized TikTok's Spark Ads to promote their soft-serve ice cream, aiming to increase in-store traffic. The native content approach led to a significant uptick in sales and demonstrated the platform's potential for driving real-world actions .
Understanding industry benchmarks can help set realistic goals and measure campaign success:
For Thai business owners, integrating TikTok and influencer marketing into your digital strategy offers a pathway to enhanced brand recognition and customer engagement. By understanding the platform's dynamics, collaborating with the right influencers, and staying informed about industry trends, your business can effectively navigate Thailand's digital landscape.
Partnering with a seasoned digital marketing agency like MCIX Agency can provide the expertise and insights needed to craft and execute impactful campaigns tailored to the Thai market.
MCIX Agency is your full-service digital marketing agency in Thailand, specializing in social media marketing and viral TikTok campaigns that drive real business results.
✅ No fluff. Just performance.
✅ From creative to execution—we handle it all.
✅ Join the brands that already trusted us to go viral across Thailand.
📩 Let’s start your campaign today!
🌐 Visit us at www.mcixagency.com
📱 Call or Line: 065-193-9264
📧 Email: tanat@mcixagency.com
