How Google + TikTok Create the Perfect Full-Funnel Digital Marketing Strategy for Thai Businesses‍

What if your local business could combine the world’s biggest search engine and the fastest-growing video platform to guide customers from curiosity to conversion?

In the rapidly shifting world of online marketing, local businesses in Thailand are no longer limited to just Facebook ads or LINE promotions. Today, a powerful combination is helping smart brands rise above the noise:

Google + TikTok = The Ultimate Full-Funnel Strategy.

Whether you’re a neighborhood cafe in Chiang Mai or a dental clinic in Bangkok, the right mix of TikTok discovery content and Google conversion tools can dramatically change how customers find, engage, and buy from you. This blog post dives into how Digital Marketing Agencies in Thailand like MCIX are using this dual-platform strategy to deliver game-changing results.

Why Google + TikTok is a Match Made in Marketing Heaven

Before we get into the step-by-step, let’s break down why these two platforms together offer full-funnel magic:

• TikTok is for Discovery: It hooks people emotionally with short, entertaining, authentic content. Perfect for top-of-funnel awareness.
• Google is for Intent: When people want to know more, buy, or book — they search. That’s your bottom-of-funnel.

Together, they cover the full customer journey:

Awareness (TikTok) → Consideration (Google/Youtube/Maps) → Conversion (Landing Page, Form, Sale)

Real Thai Behavior: What Local Customers Do

A customer might see a viral food video on TikTok and:

1. Save the video or share it with friends
2. Google the name of the shop or check Google Maps
3. Read reviews, find the location, and visit

That’s the full funnel in action. And it’s not a theory — it’s happening every day in Thailand. Let’s build that funnel step-by-step.

Full Funnel Blueprint: Step-by-Step

Step 1: Hook Them on TikTok (Top-of-Funnel)

Goal: Stop the scroll and plant your brand in their mind.

What works:

• Use storytelling or humor
• Collaborate with micro Thai creators
• Use Thai audio trends + local slang
• CTA at the end: “Google us,” “Link in bio,” “Tag your friend”

Example: A Thai herbal drink brand posts a video on TikTok of a funny situation where the drink “saves the day.” Instant shares + engagement.

Step 2: Capture Interest with Google (Mid-Funnel)

Goal: Turn curiosity into interest.

What to do:

• Make sure your Google Business Profile is up-to-date (photos, reviews, hours)
• Optimize SEO with keywords (Thai + English)
• Run Google Search Ads targeting name + product keywords
• Use Google Display Ads for retargeting

Tip: People often Google what they saw on TikTok. So make sure you show up!

Step 3: Convert with a Clear Offer (Bottom-of-Funnel)

Goal: Make the sale, booking, or visit easy.

You need:

• A fast-loading landing page or LINE OA for orders
• Conversion-focused copy (price, benefits, reviews)
• Add Google Tag & TikTok Pixel for tracking
• Offer urgency: “Today only,” “Limited batch,” “Early bird deal”

Example: A Chiang Mai spa uses TikTok to go viral. Then Google Ads brings in people searching for “best spa in Chiang Mai” with a landing page offering a 50% discount. Bookings go through the roof.

Bonus: Retargeting = Your Secret Weapon

Once someone interacts with either TikTok or Google:

• Retarget them with TikTok ads based on views
• Retarget Google visitors with YouTube or Display Ads

This keeps your brand top-of-mind and moves people closer to purchase.

Tools & Tech to Use

• Google Ads (Search, Display, YouTube)
• TikTok Ads Manager
• LINE OA for local business messaging
• Google Business Profile
• Google Analytics + TikTok Pixel

Why This Works So Well in Thailand

• Thai audiences are mobile-first and video-loving
• TikTok is a daily habit (avg. 95 minutes/day)
• Google is still the top tool for finding where to go, eat, shop, stay
• Younger Thais trust authentic content more than polished ads

This combo taps into the way people actually behave online.

MCIX Agency Case Study: How We Did It

Client: Local fitness supplement brand

Challenge: Brand awareness was low. Sales stuck.

What we did:

• Created a TikTok creator campaign with gym influencers
• Used Google Ads to capture search interest
• Built a promo landing page to convert

Results:

• 1.8M TikTok views
• 13% Google ad click-through rate
• 220% increase in monthly sales

Common Mistakes to Avoid

• Treating TikTok like a Facebook ad (too formal or pushy)
• Not optimizing your Google presence
• Not tracking with pixels and tags
• Skipping follow-up retargeting

Recap: The Funnel Formula for Thailand

1. Discover on TikTok: Entertain, connect, spark interest 2. Search on Google: Provide info, location, reviews 3. Convert via Landing/LINE: Offer, CTA, ease of action 4. Retarget: Close the loop

Final Thoughts: Why Full-Funnel Matters

Most Thai businesses only focus on one part of the customer journey. But in today’s noisy world, that’s not enough. You need to:

• Be discoverable
• Be searchable
• Be clickable

And that’s exactly what the Google + TikTok combo delivers.

Ready to Launch a Full Funnel Campaign?

MCIX is a Thailand-based Digital Marketing Agency that blends creativity, data, and tech to build content that not only looks good — but drives real results.

We specialize in:

• TikTok Creator Campaigns
• Google Ads & Retargeting
• Full Funnel Strategy
• Local Thai Market Expertise

📩 Contact us: tanat@mciagency.com
📞 Call us: 065–193–9264
🌐 Visit: www.mcixagency.com

MCIX Digital Marketing Agency in Thailand — Creative meets Conversion.

Let’s go viral and drive sales. Together.

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