The Challenge:

Wave Money and Wave Pay is the leading mobile wallet and largest over the counter money transfer network in Myanmar. Since the digital wallets MM QR and non-bank money transfer services are more and more popular in the market, the brand has more challenges to differentiate, activate and most importantly to stick with the brand and loyal.

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The Comeback:

So we started reimagined the brand from inside-out, digital-first approach and bringing the idea of "Communication + Unity" and the big idea of "Comm-Unity" and brining the campaign around youth, esports, basketball, music and film. Digital and traditional Offline to Online approach and brining the uniqueness of the brand to the market in 2025.

We optimized for App install, media buying and activation through Google, Meta and Programmatic, collaborating with influences, events, reality show and all 360 degree.

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