The Challenge:

Grand Royal Group JV with Thai Bev is the leading beverage brand in Myanmar market manuafcturing and distributing different SKUs under the Master branding of Grand Royal.

The nature of alcohol beverages limited to market with responsibility, the brands spend majority of the budget on Digital, Social media, KOL and event activations. But due to the Facebook landscape shift in Myanmar market, all the brands were facing challenges to keep communicate with their consumers through digital channels.

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The Comeback:

So we started onboard all the SKUs under Grand Royal including their hero brands GR Smooth, GR Black, GR Special reserve and GR Signature to explore the emerging digital platform TikTok and we integrate with TikTok migration process from start to end with strategic planning, campaigns, viral campaigns, creator collaborations, KOL and influencers endorsement and etc.

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450% Increase reachability in 3 months

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+15% Engagement rate

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135+ Content published in 90 days with infleuncers

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