The Challenge:

Consumer's life spent on commercial is shorter for several reasons such as too much branded content, difficult to connect, story and stress. So brands require more than just an Ad. People don't consume Ads like before.

At the same time, people are consuming long form drama show and series concert nation wide, but franchise international shows are expensive, and not sustainable platform for our client's brands to utalize to communicate with consumers.

The Comeback:

So we come back with the idea of what if we created a brand new TV reality show that test the limit of Celebrities in Farming, the are many challenges and audience will see the new angle and perspective of the celebrities. And our client Myanma Awba, the leading agriculture brand in Myanmar will get values from public attention.

So we created the first and largest Famous Farming Show with top raiting 12 Celebrities to challenge the Games total 12 rounds and air nation wide TV Channel 7 and streaming on YouTube, TikTok and Facebook for replay. This show break the records of most streaming TV reality show produced in Myanmar, growing social media audience and get huge benefits and PR values in return for all sponsorship brands.

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#1 TV Show produced in Myanmar

20M+ Views across all social media

12 Episodes of Games x 12 Celebrities

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