The food and beverage (F&B) industry in Thailand is highly competitive, with thousands of cafés and restaurants vying for attention. Traditional marketing strategies are no longer enough to capture the interest of modern consumers. Today, TikTok influencer marketing has emerged as one of the most powerful, cost-effective, and engaging ways to promote a restaurant or café.
With over 40 million active social media users in Thailand, TikTok is the go-to platform for food lovers, trendsetters, and everyday consumers seeking new dining experiences. Leveraging TikTok influencers allows restaurants and cafés to reach targeted audiences, drive foot traffic, and generate viral engagement.
Instead of relying solely on traditional ads, TikTok influencer marketing allows restaurants to partner with popular food bloggers, lifestyle influencers, and micro-influencers who create authentic and engaging content showcasing their dining experiences.
A well-executed TikTok marketing strategy can help restaurants:
Let’s break down the step-by-step guide to executing a successful TikTok influencer marketing strategy for cafés and restaurants in Thailand.
Before reaching out to influencers, establish your campaign objectives and define the target audience. Common goals include:
Thailand’s TikTok audience consists of diverse demographics. To effectively target the right customers, consider:
Choosing the right influencer is crucial to your campaign’s success. Here’s how to do it:
Pro Tip: Many restaurants in Thailand partner with TikTok food influencers like @FoodieThailand and @BangkokEats to showcase their menus through immersive, high-quality content.
The best TikTok campaigns are not just promotions—they are engaging, entertaining, and shareable. Here are some high-performing content ideas:
People love watching chefs prepare delicious meals. Showcasing your kitchen’s creativity and process can generate curiosity and build anticipation.
Encourage influencers to create fun eating challenges featuring your signature dishes. Example: A spicy noodle challenge for a Thai restaurant or a “Giant Dessert Challenge” for a café.
Invite customers to film their best reactions while trying your food. The best entries can win a free meal, discount, or special feature on your TikTok page.
Create FOMO (Fear of Missing Out) by launching limited-time seasonal menus, such as Mango Sticky Rice Lattes or special Songkran-themed dishes.
Collaborate with influencers to document their entire experience—from entering your restaurant to their first bite.
While influencer content performs well organically, boosting it with TikTok ads can maximize reach and conversions. The best ad formats for restaurants include:
Once the campaign is live, track key metrics to measure its effectiveness. Use TikTok’s built-in analytics or influencer marketing tools like Upfluence and Heepsy.
Pro Tip: Many Thai restaurants have successfully increased customer visits by partnering with influencers and running ads simultaneously. For example, After You Dessert Café gained a 30% spike in foot traffic after launching a TikTok challenge featuring their popular Shibuya Honey Toast.
Challenge: Greyhound Café, one of Thailand’s trendiest F&B brands, needed a fresh way to attract younger audiencesand drive engagement.
Solution:
Results:
Thailand’s café and restaurant industry is evolving, and TikTok influencer marketing is the future of digital engagement. By leveraging the power of influencers, viral trends, and authentic storytelling, restaurants can:
✅ Build brand awareness faster ✅ Create engaging content that resonates ✅ Drive real-world foot traffic and online orders ✅ Stay ahead of competitors in the crowded F&B space
As a leading social media marketing agency specializing in influencer marketing, we help cafés and restaurants execute high-impact TikTok campaigns that drive real results. Ready to make your brand the next viral sensation? Let’s talk!
📩 Contact us today to launch your TikTok influencer campaign!
