Introduction

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TikTok has become a game-changer in digital marketing, especially for the food and restaurant industry. With its ability to turn a small, local eatery into an overnight sensation, the platform is a goldmine for restaurant owners looking to attract new customers. In Thailand, where food culture is rich and diverse, TikTok influencers have successfully transformed hidden gems into must-visit spots with viral marketing strategies.

In this blog post, we will explore how TikTok influencers create viral content for restaurants in Thailand. We will also provide real-life case studies, a step-by-step guide to achieving viral success, and actionable tips to help restaurant owners harness the power of TikTok marketing.

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Real-Life Case Studies of Viral Thai Restaurants on TikTok

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1. Jay Fai – The Michelin-Starred Street Food Queen

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Jay Fai, a humble street food vendor in Bangkok, skyrocketed to global fame after appearing on various social media platforms, including TikTok. Influencers and food bloggers shared videos of her signature crab omelet, mesmerizing wok-cooking skills, and long queues of customers.

Key Takeaways:

• Influencer coverage led to global recognition.
• High engagement from visual appeal (flame-cooked dishes and large crab omelets).
• User-generated content (UGC) amplified reach as visitors posted their experiences.

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2. Lhong Tou Café – Aesthetic Dining Experience

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Lhong Tou Café in Bangkok went viral thanks to its unique bunk-bed-style seating arrangement. TikTok influencers captured its creative concept, delicious dim sum, and aesthetically pleasing interiors, making it a must-visit spot.

Key Takeaways:

• Unique restaurant aesthetics captured attention.
• Influencers showcased the dining experience, enticing viewers to visit.
• The hashtag #LhongTouCafe trended, leading to thousands of organic posts.

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3. Jodd Fairs Night Market – Street Food Heaven

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Jodd Fairs, a night market in Bangkok, became a viral sensation due to influencers featuring trendy street food like the "volcano beef" and "giant mango sticky rice." These videos consistently received millions of views, drawing massive crowds to the market.

Key Takeaways:

• Highlighting trending food items increased engagement.
• Capturing real customer reactions created authenticity.
• Collaboration with multiple influencers ensured ongoing exposure.

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Step-by-Step Strategy to Make Your Restaurant Go Viral on TikTok

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Step 1: Identify Your Unique Selling Point (USP)

• What makes your restaurant special? Unique dishes, quirky interiors, or special services?
• Example: A Bangkok-based ice cream shop went viral by serving ice cream in mini coconut shells with a fun, tropical vibe.

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Step 2: Collaborate with Influencers

• Identify food influencers with high engagement (not just followers).
• Offer them free meals in exchange for content creation.
• Choose influencers who align with your restaurant's target audience.

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Step 3: Create Engaging and Shareable Content

• Use high-quality visuals and close-up shots of your best dishes.
• Show behind-the-scenes kitchen action or chef’s signature cooking moves.
• Add text overlays with engaging captions like "Hidden Gem in Bangkok!" or "Best Tom Yum Soup in Town!"
• Encourage customers to make duets or stitches with your videos.

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Step 4: Use Trending Sounds and Hashtags

• Always check the trending sounds on TikTok and integrate them into your videos.
• Use relevant hashtags like #BangkokEats, #ThaiFoodLover, and #TikTokThailand.

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Step 5: Engage with Your Audience

• Respond to comments and encourage viewers to visit your restaurant.
• Host TikTok challenges like "Show us your best reaction to our spiciest dish!"
• Feature user-generated content on your profile to build community engagement.

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Step 6: Run TikTok Ads for Extra Boost

• Use TikTok’s ad platform to promote your best-performing content.
• Target local audiences based on age, location, and food interests.
• Experiment with Spark Ads to boost influencer-created content for authenticity.

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Step 7: Leverage Seasonal and Trend-Based Content

• Create limited-time offers based on TikTok trends.
• Example: A Bangkok café introduced a "Squid Game"-inspired dalgona coffee during the trend, leading to a massive influx of customers.

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Final Summary and Conclusion

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TikTok marketing is revolutionizing the restaurant industry in Thailand, and many eateries have gone viral thanks to influencers and engaging content strategies. From unique food presentations to aesthetic interiors, restaurants can leverage TikTok to attract both locals and tourists.

By following the step-by-step strategy outlined in this guide, restaurant owners can:

• Identify their unique selling points.
• Collaborate with the right influencers.
• Create engaging content that resonates with viewers.
• Utilize trending sounds, hashtags, and TikTok ads to maximize reach.
• Engage with their audience and build a loyal customer base.

If you want your café or restaurant to become the next viral sensation on TikTok, book a free strategy call with our expert marketing team today! Let’s turn your business into a must-visit destination with the power of TikTok marketing.

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👉 Click here to schedule your strategy session now!

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